Arrowstreet's brand position of architectural design excellence, expert service and a collaborative approach, was translated into a suite of targeted communications — a proposal system, portfolio system, pocket folder and direct mail pieces.
The modular proposal and portfolio system was designed for maximum customization of packages to meet each prospective client’s needs, while minimizing in-house assembly time. A unique tape binding system allows the pieces to lie flat and lends a finished look.
Across the suite of materials, textured paper stocks, metallic inks, and diecut shapes refer to the artful layering of form and materials by Arrowstreet architects, while complementing the company's existing letterhead system.
Role :: creative direction, concept and design development, print production, binding research