Key title releases require extra attention to ensure a successful product launch. Targeted creative briefs, thoughtful art direction, crafted typographic design and dynamic cover layouts all combine to create books that are as visually unique and engaging as the stories they tell.
The Barefoot Books Independent Reading Series marked a strategic product launch for older readers. These engaging illustrated chapter books are organized by reading level – Early, Confident and Advanced. Curved corner icons clearly identify Barefoot Books amidst the competition and help guide purchasing decisions. Sales force input drove the development of cover layout template variations to further distinguish reader levels for consumers including age-appropriate and color-coded series styling.
A new series of puzzles inspired by popular Barefoot Books singalong titles needed an identity and package design that was fun, flexible and age-appropriate. The 12- and 24-piece puzzles in each box extend the story experience, featuring new artwork in colorful frames that help the 3-6 year old audience find edges. With bold typography and a bright palette, the series identity uses oversized numbers to draw interest and reinforce key product features for consumers. The Barefoot Books footprint mark and vertical logo lockup maximize brand presence from every angle.
Role :: brand strategy, creative direction, design development