The ten year old Barefoot Books website was completely redesigned to update the brand’s online presence. A dynamic slideshow on the homepage provides a focal point for users, featuring key products and specials. To draw interest and encourage click-through, both website and ecampaign graphics incorporate artwork and product photography over the previous practice of flat book cover images. Colorful brand elements — checks, stripes and dots — bring a playful, vibrant feel to the site’s header and background, while the white page area showcases product info more effectively than the previously full color page design.
The Barefoot Books website transforms during the holidays to match the excitement of the season and help consumers make gift choices more effectively. Website graphics feature beautiful illustrations and decorative design elements in a color palette that respects a range of consumer celebrations.
Branded digital marketing initiatives on the website and in weekly email campaigns feature clear calls to action and feature beloved book illustrations, reminding customers of the beautiful art and story to be found in the Barefoot Books product line.
Role :: creative direction, design development, coordination with web developers, webpage development (CMS), copywriting