Next Step is a local non-profit organization that provides support, education and resources to young people coping with life-threatening illness. For their annual fundraising benefit, six graphic banners were created to brand the event space, reinforce the Next Step mission and infuse the evening with the same spirit of hope and fun found in Next Step's vital programming. The banners feature large photos of Next Step youth — the best ambassadors of the brand — as well as the Next Step identity, URL and design elements for brand continuity beyond the evening's festivities. New vertical banner stands were also resourced for use at various events throughout the year.
Role :: creative direction, concept and design development, copywriting