NSTAR commissioned Arrowstreet’s architects to design a new electrical substation in the heart of Cambridge Research Park near Kendall Square. In order to give the building a strong streetscape identity, a series of permanent and durable graphic panels were designed. The project was conceived as a visual narrative about the positive aspects of energy, told in seven “chapters”. Action-oriented phrases support the dynamic nature of energy, while collages of photographs, maps, key words and color blocks engage the viewer.
Role :: concept and design development, copywriting, photography, photo editing, budgeting, fabrication and installation management