Saucony, a client of the Newburyport based branding firm Mechanica, needed help with a brochure launching their new line of compression athletic wear. The final design visually realizes the product’s innovative technology and unique performance benefits for the consumer. A complex offer of products for training, recovery and rest is simplified with concise, effective icons and an apparel grid that unites mens and womens items for a succinct overview. Text-heavy technical explanations were replaced with edited copy and dynamic information graphics. And by respecting standards for color palette and typography, the brochure also supports Saucony’s brand integrity.
Role :: design development