Barefoot Books In-Store Signage and Collateral

Barefoot Books retail locations are exuberant, colorful spaces that require a bold approach to environmental graphics and informational signage. The brand’s signature color palette, typography, patterns and voice infuse these pieces with both fun and function.

Experience-driven Barefoot Books retail centers host a variety of events that complement core products and help bring the brand to life. Visitors can learn more by helping themselves to marketing collateral at point-of-purchase. A colorful tri-fold brochure tailors the events offer to each retail location and oversized monthly calendars are filled with story times, crafts sessions, family concerts, yoga classes and more. Merchandise displays are accompanied by branded promotional signage that playfully delivers key features and cross-market related upcoming events.

Visitors to the Barefoot Books location in Concord, MA have a unique opportunity to heed the brand’s invitation to “step inside a story” with the addition of a paint-your-own pottery studio, playfully dubbed The Barefoot Potter. The sub-identity extends the personality of the main Barefoot Books brand, setting the tone for exploration and creativity with a “freshly painted” feel. Children and parents are greeted with a suite of collateral and informational signage designed to both distinguish the space from the main store and keep the painting experience fun by providing clear, cheerful directions.

Role :: creative direction, design development, copywriting