WBA Identity and Proposal System

Wilson Butler Architects (WBA) was interested in updating the look of their identity materials rather than starting from scratch. Using the existing logo, fonts and color palette, a visual language was developed that reinforces the playful tone of the brand, yet allows the sophisticated design capabilities of the firm’s work to shine. Copy is crafted to support the hands-on collaboration and accessibility at the heart of WBA’s creative and project management.

The idea of origami had been introduced by web designers with land, sea and air icons as a way to organize projects. These icons became a part of the core brand design elements, starting with the most needed identity collateral — business cards, blank notecards and a pocket folder — enlivening each piece. Folded corner illustrations and die cut corners extend this making theme further, referencing the sophisticated architectural models WBA is known for building and encouraging clients to handle and edit at highly collaborative meetings.

WBA also needed a completely new set of proposal materials to respond to RFP's and RFQ's. An audit of existing materials, review of past proposals and client interviews led to the development of a highly customized and modular proposal system. The materials work seamlessly to elevate the design presence of the final proposal and clearly communicate the promise of a creative and collaborative partnership with WBA, while minimizing assembly time for the marketing team. These pieces are currently in production.

Role :: creative direction, concept and design development, copywriting, print production

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